康师傅绿茶和导演刘驰合作的广告《清新活力篇》聚焦“读书”“轻运动”“聚餐”等年轻人生活中的场景，每个场景间通过代言人易烊千玺进行产品的传递和镜头的承接，增强粉丝的沉浸感和参与感，同时也通过品牌代言人易烊千玺的个人形象倾情演绎，传达“清新活力”的品牌价值主张，持续增强粉丝对冬日清新呵护的感知力。
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Brand Story
MASTER KONG：MASTER KONG HOLDINGS CO LTD, headquartered in Tianjin Economic and Technological Development Zone, is mainly engaged in the production and management of instant noodles, drinks, cakes and related ancillary industries. Since the first packet of instant noodles was developed and produced in 1992, Master Kong has rapidly grown into the largest instant noodle production and sales enterprise in China and even the world. Since 1995, we have expanded our products to more than 40 cities in China. In 2009, the total turnover of the group increased by 18.94% to 5.081 billion US dollars.
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