2018年，天猫携手大师导演周格泰为大家献上双11十周年第一支品牌广告，以天猫代言人易烊千玺为主角，点燃了十年回忆的话题：当18岁的易烊千玺回望十年，除了心疼与感谢那个十年来默默努力练习跳舞的自己，也更坚定了要不负过往、继续走向更远风景的决心……
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Alibaba：Alibaba is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer, business-to-consumer, and business-to-business sales services via web portals, as well as electronic payment services, shopping search engines, and cloud computing services. It owns and operates a diverse portfolio of companies around the world in numerous business sectors. Alibaba is one of the world's largest retailers and e-commerce companies. In 2020, it was also rated as the fifth-largest artificial intelligence company.
Tmall：Tmall is a B2C (business-to-consumer, commercial retail) platform created by Jack Ma taobao. It integrates thousands of brands and manufacturers to provide one-stop solutions between businesses and consumers. Provide 100% quality assurance of goods, 7 days without any reason to return the after-sales service, and shopping points rebate and other quality services.
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