江一燕作为“首席颜值官”,一人分饰两角,扮演黑与白两个对立的角色,通过下围棋的形式,展现黑被白包围的形态。传达佰草集阻黑科技,步步为营,有效击退黑色素。
整支片子展现古朴自然的美感,体现佰草集取自天然的理念。同时江一燕的气质也完美的与品牌形象相得益彰,江一燕优雅柔美的呈现,又传递了佰草集崇尚自然的东方韵味。
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Brand Story
Shanghai Jahwa:Shanghai Jahwa United Co., Ltd. is one of the largest cosmetics and daily products enterprises with the longest history in China. Its predecessor was Hong Kong Guangsheng Hong, which was established in 1898. After one hundred years of development, the company has developed into a large beauty cosmetics group with annual sales of more than 7.6 billion yuan. Its products cover beauty cosmetics, family care, maternal and child products and other fields.
Herborist:Herborist belongs to Shanghai Jahwa, formally founded in 1998, for 22 years, inherits and renovates the concept of Chinese herbal medicine skin care, specializing in researching Chinese women's skin, exploring more secure and effective active ingredients of Chinese herbal medicine, using the power of modern science and technology, activate the strong self-protection power of muscle bottom, and collecting the wisdom of global experts to achieve secure and efficient compatibility. Set up a modern Chinese herbal medicine professional theory based on the frontier Chinese herbal medicine scientific research level skin care experts.
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Jiang Yiyan:
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