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小鹏汽车:只认真,不认输

Industry - Transportation | Category - 广告片 | Brand - 小鹏汽车
小鹏汽车《只认真,不认输》这条片子带有些许导演的个人风格在里面,首先片子扑面而来的是一股年轻,酷的气息,明确市场定位,年轻人群体。

为了迎合年轻人客户群体,影片中大量年轻文化元素“跑酷,烟雾,街舞,跳动字幕条”等。在镜头的运用上有些炫技镜头,旋转镜头,跟镜头等。以车为线索制造一个年轻风的环境氛围。

影片围绕着年轻人为梦想拼搏奋斗,倔强认真,百折不挠的精神制作,独具一格。
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Brand Story
XPENG:XPENG Motors was founded in 2014 and is headquartered in Guangzhou. It is an Internet electric vehicle brand under Guangzhou Orange Smart Auto Technology Co., Ltd. It focuses on the research and development of Internet electric vehicles for young people in first-tier cities.
广告片