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上汽红岩:兄弟

Industry - Transportation | Category - 广告片 | Brand - 上汽集团
上汽红岩《兄弟》这条TVC,以电影的既视感讲述了送货两兄弟驾驶上汽红岩勇斗跑车二世祖,并且最终成功送货到港的故事。整个影片叙事性强,立意大有“兄弟齐心,其利断金”的风格。其中“兄弟”不但代表了人之间的兄弟情还有人与爱车之间的情感。

在保证故事性的同时,影片又不弱化车的性能表达,影片中的飙车镜头,汽车漂移镜头,冲撞镜头等都表明了产品质量过硬。突出了产品提速快,驱动强,安全性高的特点。
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Brand Story
SAIC Motor:SAIC Motor Corporation Limited is a Chinese state-owned automotive design and manufacturing company headquartered in Shanghai, with multinational operations.
Hongyan:Saic Hongyan Automobile Co., Ltd. is a subsidiary of SAIC, one of the fortune global 500 and the largest automobile group in China. It is a national heavy truck enterprise with more than half a century of manufacturing experience.
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