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三星NOTE 9:指挥篇

Industry - Digital Devices | Category - 广告片 | Brand - 三星
三星NOTE9《指挥篇》这条TVC将三星手机播放音乐音质佳的功能放大,将其比喻为指挥家亲临指挥的音乐会。在画面上多用高级灰突出奢侈高雅的格调,影片以演奏家指挥家演奏和手机特写组成,全片用了大量的光影,逆光,背光,明暗对比,质感对比,更加突出产品的高贵典雅的气质。

在影片中还运用了象征蒙太奇,如音乐响起后紧跟着切换的浓厚的云层象征音质嘹亮穿破云层。再如演奏停顿间隙迸发的火苗象征音乐激情的活力。可见在艺术表达上做了很多细节制作用心。

最初以音乐会的形式呈现,当观者疑惑为何手机会与音乐合二为一的时候,屏幕出现“音乐可随心而动”揭晓了谜底。原来前面辉煌的铺垫是为了突出三星NOTE9音乐播放器音质好的优点。
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Samsung:The Samsung Group is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). As of 2020, Samsung has the 8th highest global brand value.
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