京东金融和徐峥合作的《一个懂金融的朋友》，以幽默诙谐的方式分三个小品模拟了生活中大众遇到的三种金融困难。突出了京东金融借贷放款快，保险理赔快，理财安全的三大特点。
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JD：JD is a Chinese e-commerce company headquartered in Beijing. It is one of the two massive B2C online retailers in China by transaction volume and revenue, a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmall.
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