国内知名音乐唱作人，热血街舞团热血召集人王嘉尔成为勇闯天涯superX的代言人，其将与年轻消费者进行深层互动，协助雪花啤酒开拓年轻者的啤酒消费市场。
闯天涯superX作为雪花啤酒品牌重塑以来的首款核心产品，视之炫酷，嗅之醇香，品之回甘，是这支新品的最大特点。而雪花啤酒也从“视”“嗅”“品”三个角度为消费者重新定义年轻啤酒该有的样子。
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China Resources：China Resources Holdings Company Limited, or simply China Resources, is a Chinese state-owned conglomerate that owns a variety of businesses in Hong Kong and Mainland China. Some of its subsidiaries use the name in the form of the acronym CRC.
Snow：Snow is a brand of larger beer from Shenyang, China. It is brewed by CR Snow, which was a joint venture between SABMiller and China Resources Enterprises. When Snow was first released in 1993 it was produced by three breweries.
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