天猫国潮与各文化圈层KOL，横跨音乐人、现代艺术、涂鸦、街舞和设计师等不同行业，借潮流创造者在不同领域的影响力，向消费者传递一致的国潮主张，再造国潮新鲜血液。
从刺激感官神经到心智占领，从线上到线下，天猫国潮来了助力中国品牌的策略，是借助国潮文化让用户与品牌之间嫁接一种认同，迎合年轻消费者的行为偏好，进而产生情感共鸣。
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Alibaba：Alibaba is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer, business-to-consumer, and business-to-business sales services via web portals, as well as electronic payment services, shopping search engines, and cloud computing services. It owns and operates a diverse portfolio of companies around the world in numerous business sectors. Alibaba is one of the world's largest retailers and e-commerce companies. In 2020, it was also rated as the fifth-largest artificial intelligence company.
Tmall：Tmall is a B2C (business-to-consumer, commercial retail) platform created by Jack Ma taobao. It integrates thousands of brands and manufacturers to provide one-stop solutions between businesses and consumers. Provide 100% quality assurance of goods, 7 days without any reason to return the after-sales service, and shopping points rebate and other quality services.
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