魏牌TVC《冰雪篇》为我们塑造了广袤雪原上的速度与激情。魏牌汽车在雪原上疾驶配合着动效十足的音乐,速度在这一刻被彰显到极致。
这条TVC亮点在于雪原的应用。全片没有一句话强调车抓地力强,发动机性能好,但是仅仅把北端极寒地区的地理位置标注出来,一切都已经不言而喻。魏牌汽车在雪原上自由行驶已然说明一切。从广告的角度上这条TVC打的非常狠。
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Brand Story
Great Wall Motors:Great Wall Motors Company Limited is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China. The company is named after the Great Wall of China and was formed in 1984. It is China's largest sport utility vehicle and pick-up truck produce
WEY:Wey refers to the Chinese luxury SUV brand, which was established in 2016. It is a Chinese luxury SUV brand created by the international R & D team of more than 1600 people of Great Wall Motor, a Chinese SUV enterprise, over four years.
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