东风日产逍客广告片《解锁城市逍夜图鉴》将客户群体锁定在年轻人群体中，整个片子扑面而来洋溢着青春色彩。选择张一山为代言人可以窥见，品牌想要彰显的品牌特征是青春，不羁的风格。在内容上，为了产品与年轻人的生活接轨，在这条TVC中融入了大量年轻人喜爱的元素”拳击，电竞，篮球，乐队，泡吧，滑板“等，用车作为线索将这些场景串联营造了年经人的小圈子。
在风格上为了让风格年轻化，跳动字幕被大量使用，背景音乐也偏向Hip-pop风格，看完全片，不得不让人将东风日产逍客与”年轻,活力“联系起来。
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NISSAN：Dongfeng Nissan Passenger car company was established on June 16, 2003. It is an important passenger car sector of Dongfeng Motor Co., Ltd. It is engaged in the R & D, procurement, manufacturing, sales and service business of Nissan brand passenger cars.
Qashqai：Qashqai means "Urban Nomad". Xiaoke is the first work of Nissan European Design Center since its establishment. Its positioning is between compact SUV and hatchback. But unlike crossover, which is produced directly on the car platform, the Xiaoke is speci
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