东风日产轩逸《大小的幸福》一片巧妙运用了对比手法，将车的内饰放大，将人物变小，制造出反差感，利用内饰和沙滩颜色相近制造人在沙滩上漫步的错觉。
整个片子小资风十足，突出产品细节，展示内饰做工，提倡舒适生活，为观者放大细节，把关细节。清淅目标客户，直击痛点，正如tvc中所说“幸福细节虽小，但幸福的满足感很大。”
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Brand Story
NISSAN：Dongfeng Nissan Passenger car company was established on June 16, 2003. It is an important passenger car sector of Dongfeng Motor Co., Ltd. It is engaged in the R & D, procurement, manufacturing, sales and service business of Nissan brand passenger cars.
Xuanyi：Xuanyi and Bluebird come down in the same line. It was born in 1959 to 2019. It has undergone 60 years of evolution and 14 product update iterations. With comfort, fuel economy and reliability, Xuanyi's sales volume has increased to 470000 units per year
Star Resume
