吉利领克《机能物种设计篇》这支TVC给人扑面而来的感觉是未来感,机械感。整个影片大量使用特写镜头,灯光效果,加上机械感十足的音效,以及相似形转场,在画面快切中营造了十足的未来感,神秘感。
在灯光闪烁的画面变换中,吉利领克强调车的线条感,刻意用灯光突出整车的外形线条及细节线条,给人一种凌厉感,也使整个车酷炫十足。
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Brand Story
Geely:Zhejiang Geely Holding Group Co., Ltd, commonly known as Geely, is a Chinese privately held multinational automotive company headquartered in Hangzhou, Zhejiang province.
LYNK&CO:Lynk & Co is a Chinese-Swedish automobile brand owned by Zhejiang Geely Holding Group. Founded in 2016, its cars will be positioned between those of the Geely brand and Swedish brand Volvo, which was purchased by Geely in 2010.
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