菲亚特为500x推出宣传片《Downhill Rockstar》，影片主要讲述了菲亚特500x是为极端环境创造的汽车，正如影片所说：你永远也不知道大自然会突然给你什么考验。影片通过突然冒出的棕熊，雪崩和悬崖展示了菲亚特500x优越的避障能力和轮胎防滑能力。
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Fiat：Fiat Automobiles S.p.A. is an Italian automobile manufacturer, a subsidiary of FCA Italy S.p.A., which is part of Fiat Chrysler Automobiles.
Fiat：Fiat focuses on the look of its cars, with some of its iconic models created by renowned Designers in Turin, including the Rat 500, which won Europe's oldest and most prestigious Golden Compass design award.
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