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Brand Story
ANT GROUP：Ant Group started from Alipay in 2004 with the original intention to solve the trust problem for the society. After years of development, it has become the world's leading open Internet platform.
Yu'E Bao：Launched in June 2013, Yu 'e Bao is Ant Financial's value-added balance service and demand fund management service product. In addition to its financial functions, Yu 'e Bao can also be directly used for consumer payments such as shopping, transfer, payment and repayment, making it a cash management tool in the era of mobile Internet. Yu 'e Bao remains China's largest money fund.
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