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杜蕾斯品牌广告片:再向前一步

Industry - Consumer Goods | Category - 广告片 | Brand - 利洁时
杜蕾斯品牌广告片:再向前一步由王励珉导演执导,杜蕾斯讲了一个爱的故事,自1929年杜蕾斯诞生以来,无数个爱的故事里,都有一个强大的对手。种族的隔阂、年龄的鸿沟、生死的阻隔、世俗的偏见。杜蕾斯发布的全新品牌口号-杜蕾斯,再向前一步(durex, step forward),期盼每一代的年轻人都迈出那一步,勇敢去表白、去牵手、去亲吻、去拥抱!再向前一步,同时相信拥有90年品牌历史的杜蕾斯,能不断突破自我,卓越创新! Show More
Brand Story
Reckitt Benckiser:Reckitt Benckiser Group PLC, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene, and nutrition products. The company was formed in March 1999 by the merger of British company Reckitt & Colman plc and Dutch company Benckiser N.V.
Durex:Durex, founded in 1929, is a brand of Reckitt Benckiser Group. After more than 90 years of experience, Durex condoms are sold in more than 150 countries and regions around the world, and have taken a leading position in more than 40 countries and regions.
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